As promised, we’re back again with the second edition, this time talking about the page-level factors affecting Google’s rankings. Without much ado, let’s begin. Before we plunge into the details, it’s important to know that every update that Google rolls out is based on its mission.

Google began its humble journey in 1998. From its modest beginnings, Google has evolved as one the biggest innovations in the history of mankind, and is currently the biggest thing on the internet, perhaps, second only to the internet.

Talking about optimization, it’s no brainer that Google’s ranking algorithm uses about 200 ranking factors. Digital marketers seeking to attract organic traffic and grow high on the search engine results need to know what Google is looking for.