Building and initiating a relevant and intriguing brand is something every marketer must strive for. And in the constantly evolving landscape of brand marketing, it has become all the more imperative to have a solid brand marketing strategy. This branding strategy is what defines what your business stands for. It differentiates you from your competitors … Continue reading “Precious Tips To Help You Get Better At Brand Marketing”

When it comes to ‘dark social’, most of the general public, it seems, is ignorant enough and either don’t know what the term refers to at all or have been fooled into believing it to be some sort of demonic get-together,when in reality, it isn’t. In fact, it is much less sinister than most marketers … Continue reading “Understanding Dark Social – A brief guide to the untraceable traffic”

Social Media Marketing campaigns have this undeniable power to turn into something really, really remarkable. Every once in a while, we come across social media campaigns, that create massive digital waves that wreak havoc in order to reach the coveted millennial generation and subsequently break the internet.