When in doubt, just ‘Google’ it! Yes, Googling has become an official verb to be registered in the Oxford dictionary. Not a small feat, despite the best efforts of different types of search engines and competitors like Bing, Yahoo!, Baidu, etc.

Search Engine Ranking is important to companies today like oxygen to humans. In this digital world success of every business depends on online visibility. And this is because of the fact that potential customers are all online.

As the name suggests link wheel strategy involves creating a number of interlinked backlinks which are ultimately directed towards your main website. The idea is to create a wheel like an interconnected network of links which are all directing towards the center i.e. the main website.

As a digital marketing agency, we’re often inundated with such questions. We know, that as brands you’re often on a lookout for the most effective marketing strategy and the two most effective ways to drive traffic to your website are Google Adwords and Facebook Ads.