Facebook marketing is one of the most modern and simplest media of marketing. wherein brands and ideas promote themselves via a network of social media accounts. Being one of the most popular ways to market oneself. Facebook marketing has become a necessity for every brand today. 

Engagements of visitors are utmost important for any website. If a site has traffic, but the people are not engaging. This will increase the bounce rate of the website. This eventually will hamper the ranking on the search engine as they interpret that website as irrelevant because of the high bounce rate. It is because … Continue reading “Video or images-Which Drives More Engagement in Ads?”

Google recently upgraded its eCommerce platform Google Shopping and introduced multiple features with user comfort in mind. The platform is now revamped with an improvised mobile-friendly design. Now while the user searches for a product in Google images. Their availability of the item will be mentioned next to its name.

Google my business is more of a platform than a service. Verified and complete profile are only enough for your business to appear on Google. But, if you want your business to rank on the top of SERPs, you will need to take advantage of the latest updates of GMB.

With the growing trends of digitalisation and technological advancement, businesses are making efforts to experience a growth while driving more traffic to their websites.