7 Product Description SEO Mistakes (And How To Fix Them!)

With the advancement in internet facilities, most people have been using e-commerce for making instant shopping. E-commerce could drastically increase their traffic and sales with advance and innovative strategies.

Product description plays an important role in getting better results. eCommerce business also makes some common mistakes while writing the product descriptions for their e-commerce store.

Below are the 7 Product Description SEO Mistakes, along with the ways for fixing them:

1. First, Let’s Make Sure You HAVE A Description (Avoid Thin Content Pages):

Many eCommerce sites do not concentrate on adding the product description, which could lead to their downfall. Normally, Google does not understand what product you are having.

Creating a product description will motivate customers to buy the product.

It gives a better option for the buyer to easily make the purchase. A short description with relevant keywords about the products helps Google to rank your site in the search engine.

How To Fix & Prevent:

Adding a compelling story about the product motivates a buyer to make the purchase. Contents on the page also help Google to understand the page with value-added services.

2. Create Unique Descriptions (Don’t Use The Default Manufacturer Description):

The most common SEO mistake that lots of eCommerce owners make is utilizing a similar vendor description.

It is important to create a unique and authentic product description for scaling the volume of products on your website.

Instead of using the manufacture product description, creating its product description for the products adds more beauty.

To climb up in the SERP, it is important to get more traffic or sales. Adding the real value for the pages would be quite an efficient option to get more audience engagement.

How To Fix & Prevent:

Making simple tweaks for your product description would be helpful to climb up the relevant queries. Create unique content for adding value to your customers.

3. Do Keyword Research & Optimize Your Descriptions For SEO (Don’t Neglect):

Search engines such as Google, Yahoo, Bing, and many others have crawlers or algorithm to search for the website with the relevant keyword phrases and highest web traffic.

Including the keywords in the description would be quite an efficient option for easily increasing the search traffic. You can also easily come with more numbers of ideas for including the keywords in the contents.

Do Keyword Research and optimize the description for SEO. It helps to boost traffic and relevance easily.

4. Hook The Audience (Don’t Write Boring):

Getting the target customers into the product page is quite important with the best strategies. It is vital to grab customer’s attention randomly.

Adding beautiful content with an attractive theme to the product description would be quite an efficient option.

The audience needs to feel fun and excitement while reading the content instead of a boring one.

Hooking the audience with the exciting introduction would be quite an efficient option for drawing the reader into staying on the page.

5. Write To Connect With The Customer (Don’t Just List Features):

Most businesses would have spent more money, time, and effort on their store with only achieving fewer conversions. One of the important factors is that most of the buyer misses trust.

When your description is computer generated or any kind of boilerplates, then it would reduce the powerful connection among the customers.

When the product description focuses only on the brand and disregards the buyer, it could fail to attract potential customers.

The description is required to make the customers feel special. It also mainly assures in keeping the teetering between pressing buy buttons.

6. Break Up Your Copy (Don’t Write A Wall of Text):

While creating new content or description for your product is quite important to create based on the niche.

The time has gone when people used to publish the same content across multiple domains for reaching the highest standard in the SERP.

Nowadays, it is quite important to create unique content when producing the same set of products on multiple domains. Break up the copy for providing uniqueness.

Adding the canonical in the duplicate contents is also a suitable option while creating unique content. It is helpful for the search engine to add content based on indexing and serving the SERP easily.

How To Fix & Prevent:

When you add the same product to various domains, it is important to choose the domain having copyrights for the content. It is quite easier to canonicalize other pages back to that domain.

When you have the appropriate bandwidth for creating the unique content for other domains, you could easily update the copy and remove it canonically.

7. Close The Deal In Your Final Paragraph (Don’t Leave It To Chance):

The product page in your eCommerce store is the most important for your business. It is quite a convenient option to engage more customers with the product description and close the deal.

Closing sentences in the description need to complete sum up the value proposition. It would also give the final push for increasing the chance for the conversion.

How To Fix & Prevent:

The closing paragraph sums up your feature and needs to push the buyer for converting the sales page. It is also important to add the “buy now” button to ensure the buyer reads engages the customers.

Conclusion:

To gain the customers’ affection and Google’s bots, it is important to add the appropriate and relevant product description. These mainly capture the trust of customers for getting the conversion.

When you have more products with a never-ending to-do list, it would be quite daunting.

When you are looking for a hands-off solution, seeking guidance from the E-Commerce Product Description would be quite an efficient option.

Brands Martini is the best digital marketing agency in Delhi NCR provides effective & resulting eCommerce SEO services at affordable SEO packages with guaranteed #1 page ranking.

• Published on
• 05/03/2021
• By
• Brands Martini


• Categories: Ecommerce Digital Marketing