8 Major Google Algorithm Updates & Changes

The algorithm of Google is never static. Whenever Google detects something spooky, they change the algorithm to keep the search engine completely secured and rank the website on related keywords. Some of the Google algorithm updates were not a big issue, while others seriously shook the search engine optimization companies across the globe. The frequency of updating the algorithm has been increased, and we can see this within 5-6 years. In this article, we are going to check eight major Google algorithm updates and what possibly we should keep in mind to avoid the penalization of the website due to this Google Update. If you want your website to be safe to lose ranking on keywords, then you must choose the No.1 SEO agency in Delhi –Brands Martini.

Panda

Panda Update was launched on 24 February 2011. Till that time, people had a tendency to rank their website by copying the contents and changing some texts and fonts they used to post that content on their website. The penalties and recoveries happen instantly through this Update. To ensure that our website is free from any duplicity, we need 100% unique and quality content. By quality content, we mean it should be correct grammatically and should be in a conversational format.

Penguin

Penguin Update was launched on April 24, 2012. It was said that you should have good backlinks to rank your website on specific keywords. However, by this Penguin Update, Google bots can quickly identify the spammy and irrelevant links that are over-optimized anchor text. Here we should keep in mind that we need good quality backlinks of competitor websites to rank our sites.

Humming Bird

This Google algorithm was launched on August 22, 2013. It enabled the artificial intelligence of Google to identify the website that has keyword stuffing, and that has low-quality content. Initially, it was thought that keywords need to be there in the content for the ranking of the website. However, with the Humming Bird update in Google, Bot can identify the website content and can interpret how close it matches the need of the searched phrases entered on the search engine. This had a huge impact on digital marketing company as they did not know precisely how to rank their website on specific keywords after this update. Keyword over-optimization is something we should avoid. We can choose some adjectives with main focus keywords to rank our site. These types of keywords are called long-tail keywords.

Pigeon

Pigeon updates were launched on July 24, 2014. Well, a lot of speculation was being made about off-page and on-page SEO Google continued to update the algorithm to make the indexer and bot more sophisticated. With Pigeon update, Google bot can not only identify the website with poor on-page SEO but also check off-page SEO to rank any website. We can run on-page SEO scans regularly to make any better opportunity to fine-tune the website speed and performance.

Mobile

Google’s Mobile Update was launched on April 21, 2015. For all those websites that were not mobile-friendly, they are likely to get down in SERPs due to this update. As more than 80% of users on the internet use a mobile phone to search, we cannot afford to lose the traffic on websites from mobile devices. We need to make sure that our website is responsive for all devices and can adjust the images, text, slider, tables, etc. according to the size of the device.

Rank Brain

Rank Brain is a machine learning system and is a part of Google’s Hummingbird algorithm. It helps to understand the meaning behind queries and serve best-matching search results in response to those queries. Analyze your content based on relevancy, keyword density, and comprehensiveness.

Possum

Possum update was launched on September 1, 2016. According to this update, the local algorithm precedes the global algorithm. So if you search for eye specialists, it will list all eye specialists who are from your location or city.

Fred

Fred was launched on March 8, 2017, by Google to rank down that website that violates Google webmaster guidelines. Especially those websites which provide affiliate links and make money by ads.

If you are not getting traffic on your website either organically or through social networks, you can choose BrandsMartini – The best social media marketing agency. And if you are not aware of the latest Google Algorithm Updates you can choose us. We believe in giving maximum ROI to our clients. We do work on both Ranking-base & Leads-base to generate more sales & revenue of our client’s business. We provide effective digital marketing services in Delhi that can boost up your sales process.

• Published on
• 26/12/2019
• By
• Brands Martini


• Categories: Google Algorithm Updates