Building and initiating a relevant and intriguing brand is something every marketer must strive for. And in the constantly evolving landscape of brand marketing, it has become all the more imperative to have a solid brand marketing strategy. This branding strategy is what defines what your business stands for. It differentiates you from your competitors … Continue reading “Precious Tips To Help You Get Better At Brand Marketing”

Social Media Marketing campaigns have this undeniable power to turn into something really, really remarkable. Every once in a while, we come across social media campaigns, that create massive digital waves that wreak havoc in order to reach the coveted millennial generation and subsequently break the internet.

There is so much competition today in the internet world. Trying to be at the top of search engines, more visible to viewers, increase traffic and sales are some of the most desirable features by enthusiasts and business people. Not bothering of all these factors and sitting idle won’t help them either, we need to … Continue reading “6 Reasons How Live Chat Increase Website Sales & Traffic”

With social media getting more and more ingrained in our daily lives, it’s now pivotal for business owners to get aboard. And taking into consideration this drastic shift to people or consumer-centric marketing, Twitter is now much more relevant than ever before.

With its stagnant user growth and diminishing revenue over the last 2 years, Twitter’ growth stalled despite its interesting aspects (Periscope being the most notable one). Apparently, it wasn’t something that was appealing enough to the 77% of the people who weren’t using the app.

Social networking is no more just a way to communicate with your family and friends, now more than ever is used to promote business. The most popular social platform in the world has millions of users, but that is not the social media aspect that makes it more attractive for marketing.

  Iconography: There has been a subtle, but significant shift in the use of logos, icons and infographic designs. And as a consequence, the use of photography for branding is beginning to diminish. What caused it? Well, it’s quite a task to convey the unique essence of your brand through a generic product or a … Continue reading “The Power Of Iconography And How It Affects The Brands”