Coronavirus Impact on eCommerce Marketing

There is no secret that the whole world is facing the threat from coronavirus (COVID-19 cases). It is not only a global health crisis but also affecting the global market and rolling the world on a roller-coaster as the economics are getting rapid ups and downs daily. In terms of supply chains, businesses are encountering the issues of their manufacturing operations and delivery of goods to the people and these conditions are getting worse with every passing day. Check how coronavirus is impacting on eCommerce marketing:

Shop From Home Trending

However, the businesses are getting services from professional eCommerce marketing agency to display their products effectively on the web to the buyers. As we know that people are avoiding to buy kinds of stuff via offline modes due to lots or gathering and rush in the markets as it may result in increasing or getting affected by COVID-19 that’s why people are going with online shopping from home as their first choice.

Product Shortages

No doubt in this matter, and as a buyer, you will be agreed with us. As the  lockdown situation occurs in the country the people are moving towards storing the products of their user mainly food, medicine and other basic items. In this manner, many people are facing product shortage issues. We suggest people don’t panic & stay at home. The daily basis products like milk, wheat, bread, vegetables, etc. will also be available in lockdown. You just have to stay at home to fight & win the battle against coronavirus.

Travel & Shipping Suffers

Travel & shipping are one of the most important parts of the eCommerce industry. It is like the backbone of eCommerce industry. No doubt that that processes are turned into automated procedures but it doesn’t reduce the involvement of manpower.  With the outbreak of COVID-19 many countries around the world have banned the shipping & travelling against coronavirus spread. The Visa on arrival & International movement has been stopped by COVID-19 effected countries.

Online Shopping Booming

While noticing the effects of Coronavirus on eCommerce and shipping, the latter things can be considered as double-sided. Some businesses could see big hits while some others are facing sharp declines. The major output is that people who didn’t like online shopping earlier are going with this. The people who are immune-suppressed, elderly or self-quarantined are also moving towards online shopping sites due to the threat of Corona. There is a drastic increase is seen in recent days mainly in health products and other things used as protection from infectious disease. Based on the industry reports, big eCommerce giants such as Grofers, Bigbasket, Amazon and Flipkart have witnessed up to 30% hike in their sales as people are avoiding going to supermarkets, malls and other crowded places.

So, we can say that it’s a good productivity time for businesses & companies to invest this lockdown time on digital marketing to get more ready for the next level.  Don’t Pause your Business. Ramp up your Digital Image to better establish your  brand solidify and online presence. We must prepare for the future when things gets back to normal, while your competitors are drawing back and experiencing similar effects of coronavirus on business, it’s a great opportunity for you to boost your brand & business as more people are spending time to consuming the information. Get started with digital marketing strategy in this investing time from best SEO company in Delhi & reach new customers.

You must go with result-oriented digital marketing agency in order to achieve branding & reach new customers when things become normal. Don’t worry you don’t need to invest more time in searching such a company just go with Brandsmartini. They are also known as the best digital marketing agency in Delhi offering all digital marketing services to their clients with their expertise and experience. Get in touch with them to get the best digital marketing services at affordable prices.

• Published on
• 24/03/2020
• By
• Brands Martini


• Categories: Ecommerce Digital Marketing