SMM and SMO are two latest marketing strategies that are making big waves with their usage on the social media platforms. These strategies seem quite similar to each other and each of them means different from each other. SMO or the Social Media Optimization was initiated in 2006 by marketing pros in order to help the businesses promote themselves on the social media.

‘How to create a direct link for Google My Business for getting direct customer reviews?’ – This is a fairly common question that I get asked a lot these days. And well, why not? Google My Business is a very powerful tool that doesn’t even require a single buck out of our pockets.

While we are nowhere close to deciphering what exactly Google wants, we sure know that it revolves around quality and relevancy. To determine the relevance, what Google does is that is looks at how well a web page answers a user’s search query.

As promised, we’re back again with the second edition, this time talking about the page-level factors affecting Google’s rankings. Without much ado, let’s begin. Before we plunge into the details, it’s important to know that every update that Google rolls out is based on its mission.

Talking about optimization, it’s no brainer that Google’s ranking algorithm uses about 200 ranking factors. Digital marketers seeking to attract organic traffic and grow high on the search engine results need to know what Google is looking for.