How local SEO Work for Small Businesses?

Search engine optimization (SEO) is not only for big brands. Even small businesses with brick and mortar stores can take advantage of SEO and generate great results.

Local SEO is all about optimizing your business for local search engine results. For instance, a search for “SEO agency in Delhi” would show websites and local agencies that have optimized for the location Delhi.

46% of Google searches feature a local intent, out of which 28% result in a purchase. But the question is, how does local SEO work, and how can small businesses benefit from it.

Here are the three pillars of local SEO:

• Proximity: It is all about finding where the searcher is, based on their location.
• Prominence: It is all about understanding your business. Search engines look at a variety of sources, including reviews, citations, and links.
• Relevance: It is all about determining how relevant your business is to the searcher’s query.

Search engines use a combination of proximity, prominence, and relevance to rank businesses for local search queries.

Key Factors That Affect Your Local Search Rankings

1 – Google My Business (Category, Keywords, Location, etc.)

Google My Business enables you to give Google information about your business. It includes your business name, address, contact information, category, images, and website (if you have). When creating a Google My Business profile, make sure all the information is correct. Also, update your business hours to let your customers know when you are open.

2 – Mobile Signals (Mobile-friendly site, Clicks, etc.)

This is applicable if you have a website. Ensure that your website is mobile-friendly. Also, make efforts to improve your mobile site loading speed so your customers won’t have to wait too long to access the content. A good digital marketing company would help you make your website mobile-friendly.

3 – Backlinks (Quality over Quantity)

Links from other local peers and high-quality sites can help you build your business’s relevance and prominence in ranking signals. Reach out to local e-magazines, e-papers, review blogs, and event hubs to get backlinks.

4 – Reviews (Quantity and Quality)

The more positive reviews, the higher your ranking will be. Therefore, it is essential to encourage your customers to leave reviews on Google. You can also encourage your customers to give you reviews on third-party sites, such as Yelp, Apple Maps, and Bing Places.

5 – Social Signals (Localized Facebook, Twitter, and Instagram profiles)

Create business profiles on all the major social media platforms, including Facebook, Twitter, and Instagram. Also, make sure to update your business’s address and contact information on these profiles.

Wrapping Up                                                    

As a small business, you can optimize your website for local search results to attract more customers. If you are not sure how to do local SEO, we are here to help you.

Brands Martini is the best SEO company in India, with experts who make the best efforts to rank our client’s website on the top of search results. Let us know about your business, and we will help you with local search engine optimization.

• Published on
• 27/11/2020
• By
• Brands Martini


• Categories: Local SEO Agency