How to Evaluate Campaign Performance?

How to Evaluate Campaign Performance? …

Out of all the factors that contribute to the growth of a business, marketing is the most important one. Users only pay attention to a message or an ad if they feel it’s valuable to them.

If you’re not doing the right things at the right time, chances are you’ll be wasting your efforts as well as money in marketing. And, no business has an unlimited marketing budget. This is why it is important to evaluate the performance of each and every marketing campaign and understand what works best for your business.

How to Measure the Effectiveness of a Campaign?

1 – Define the channels you want to track: Dividing the channels gives you a more detailed measurement of a campaign. The most common channels to measure the traffic of a website include direct, referral, organic, paid, e-mail, and social.

2 – Define the metrics you want to measure: There are various factors to consider while measuring your return-on-investment such as lead conversion, click-through rate, bounce rate, form conversion rate, E-mail openings, page views, the number of new visitors as well as tracking returning visitors.

How to Evaluate the success of a campaign?

It depends on the business goal. For example, if you run a company that provides digital marketing services in Delhi your business goal might be how many new clients you acquire whereas, if you have an automobile business your goal might be the number of vehicles registered.

If your return on investment is in negative, you will need to improvise the campaign. At the same time, measuring brand awareness by conducting brand surveys will help you expand your business.

Also, Read 5 Types of Google Ads and Their Benefits

It’s better to test different channels with the same metrics in order to understand which combination works best for your business. Also, measuring website ranking on the SERPs plays equal importance in marketing strategy as the campaign performance.

Bottom Line

Key performance indicators (KPI) helps you better validate the success of a campaign. Finding a combination of channels and metrics will help you reach your business goal faster. However, if you’re new to digital marketing it’s better to outsource the task to a digital marketing agency.

Brands Martini is one of the best online marketing agencies in Delhi. Not only evaluating campaign performance, but the experts in Brands Martini will also create high-performing campaigns that will contribute to the success of your business online.

Also, Read New Features of Google My Business (GMB) 2019

• Published on
• 30/07/2019
• By
• Brands Martini


• Categories: Evaluate Campaign Performance, PPC Campaign