How Voice Search Optimization can be a game changing feature for your website?

Over the last few years, voice search has gained a lot of popularity. In fact, 40% of internet users prefer voice search when looking for necessary information online. Also, 30% of all website sessions globally will be conducted without a screen by 2020. Besides, voice-enabled shopping is expected to cross $40 billion in revenue by 2022.

These numbers indicate that if you don’t optimize your website for voice search, you might lose out on tons of business opportunities. This is probably why even the best SEO company in Delhi has started recommending voice search optimization.

But wait. There are more ways voice search optimization can be a game-changing feature for your website.

1 – Helps Take Your Local SEO Campaigns to the Next Level

Local SEO is designed to help businesses rank on the top for location-based queries. By optimizing your local SEO campaigns for voice search, you can further increase your chances of appearing on the top.

For example, if a user searches for “digital marketing services in Delhi” by typing and they see your website because you have optimized it for local SEO. But what if the same customer searches via voice search? They are less likely to see your website on the results page, reducing your chances of acquiring the customer.

By performing local voice search optimization, you can attract potential customers and hopefully convert them.

2 – Allows You to Answer Potential Customers’ Questions Quickly

As mentioned above, 40% of internet users prefer voice search when looking for necessary information. And, when it comes to voice search results, they get to hear only the “first” one. By optimizing for voice search, you can outrank your competitors to get to the top of search results and quickly answer your potential customers’ questions.

And, once you get to the top of voice search results, you will likely stay on top for type-based queries (for similar keywords), thereby increasing your website’s online visibility.

3 – Helps Build Trust with Customers

People trust search engines and the results they provide. This means that if they receive information on your website, they are highly likely to trust your business. And people do business with companies they trust.

4 – Boosts Sales

When you optimize your website for voice search, you are more likely to get your website in front of a large number of customers due to higher rankings. As a result, you will observe more increased traffic, and eventually, more sales.

Final Thoughts

Voice search optimization is no longer optional. It has become more important than ever as it helps build trust with customers, boost sales, and improve your local SEO campaign results.

Brands Martini is the leading digital marketing company in Delhi. If you are unsure how to get the most out of voice search optimization, we are just a message away. Let us know your requirements, and we will help you get the desired results.

• Published on
• 26/11/2020
• By
• Brands Martini


• Categories: SEO, Voice Search 2020