New Features of Google My Business (GMB) 2020

In this blog, we have explained New Features of Google My Business (GMB) in 2020…

More than 80% of the searches on mobile phones are about local businesses. The way your business appears on a local search determines how people are going to make decisions about your company.

Google my business was launched in 2014 and it has benefited a lot of local businesses who took advantage of it. According to a report published in Word Stream, 50% of the local searches made via smartphone results in the store visit.

Google offers a free business listing. However, in order to utilize this opportunity efficiently, you need to stay updated with the latest features of Google my business.

In the latest update of Google my business, Google now allows businesses to take control over photos. Businesses can now control their visual brand on Google. If you are not aware about Google’s latest update you can take services from a digital marketing company in India. Let’s have a look at how you can improve your visual brand by taking advantage of the new features of Google My Business.  Theses are,

New Features of Google My Business (GMB) 2020

Profile Cover Photo

It is not a new feature, it was possible to update the cover photo but there wasn’t any guarantee that Google will show the same image. However, Google now allows businesses to change the main image that appears in the listing. You can easily set a preferred profile cover photo that has the potential to attract a potential customer to your store.

Display Logos Prominently

Company logo makes it easier for people to remember your brand. Your business logo will now appear in the top right corner of the profile only if you have updated the core information such as opening hours and phone numbers in the listing.

Photo Displays

You can easily promote your products and services locally by adding prominent images. Google also allows you to add captions to the images. Combining images with relevant caption will easily let searchers understand what they can expect from your business and the reason to choose your business.

Local Favorites and Short URLs

Top 5% of local businesses of every category will receive a “local favourite” badge. Though Google didn’t mention all the criteria that will determine the top 5%, they said businesses that are responsive to customers and those who keep their profile updated at all times are more likely to get the “local favourite” badge.

The two forms of short URLs include g.page/shortname and @shortname. Users will be able to bring up the GMB profile by entering the @shortname in Google Maps very soon. You can hire a digital marketing agency in Delhi that provides Local SEO services to help you come in Google’s top 5% and earn a local favourite badge to stay ahead of the competitors.

Final Thoughts

Being able to choose your own photo that displays in the listing will help businesses attract potential clients easily. If you’re not sure about how to do it, the best way is to look for a digital marketing company.

There are various companies providing digital marketing services in Delhi. However, Brands Martini is one of the best SEO agency in Delhi and they can help you increase your sales by optimizing your listing.

• Published on
• 18/11/2019
• By
• Brands Martini


• Categories: New Features of Google My Business