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Out of all the factors that contribute to the growth of a business, marketing is the most important one. Users only pay attention to a message or an ad if they feel it’s valuable to them.

Facebook is undoubtedly the biggest social media platform with more than 1.4 billion daily users. Most of the businesses rely on Facebook for lead generation so they can convert them into loyal clients.

Digital marketing keeps getting bolder and wider. There are so many things that we don’t understand how they work or either they matter or not. I know that there are few of you who know s about pillar pages or even how they work.

Google has rolled out the new Google Search Menu Bar Interface with icons after a few months of testing. Google is now showing various icons that represent different verticals such as news, video, shopping, maps, books, flights, and finance in the search menu bar.

Voice search is an emerging trend today and is greatly impacting the way typical users online are searching for information online. As per the trend of Google’s changing algorithms, SEO Factors are crucial to be understood if a business wishes to keep up with the dynamic purge online.

Google shopping ads are the pop-outs usually appears at the top of an organic google search result page. These google shopping ads comes along whenever a search corresponds results from Google’s Products database.

You might have often heard about Rich results, which is nothing but the simpler denotation of Rich Snippets, a concept which is synonymous with Google search results. Have you noticed how Google displays additional data along with the names of websites on its search results? Rich Snippets Search Results are usually pulled out from the … Continue reading “What is Rich Snippets Search Results and Types of Rich Search Results”

The more the organic traffic, the better the chance of an increase in sales. Organic traffic to your website means that the visitor is interested in your products or services and hence has a lower bounce rate.