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Facebook analysis shows that there are greater than 1 billion members and 2.2 billion active users per month. Being the most popular social networking platform, Facebook has gained tremendous importance in the era of digital marketing. IMPORTANCE OF FACEBOOK IN DIGITAL MARKETING With your Facebook Business page, you can get first-hand customer feedback. When there … Continue reading “Why Facebook is More Important in Era of Digital Marketing”

Whenever we, as a digital world subscriber download an application in our smart-phone or open a website that require us to give certain permissions, we generally just ‘allow’ them access, rather than check and ‘deny’. We do this for the smoother functionality of our desired digital platform, that ends up sending our data, private or … Continue reading “How Does The ‘Facebook – Cambridge Analytica’ Scandal Effect Us”

Online presence is nowadays the most important marketing aspect of a business. It helps to connect a product or a service seller to their intended global clients directly, meaning more sales and profits. But, it requires to be done in the right way through a channelized strategy for complete affectivity. Search Engine Optimization or SEO … Continue reading “7 Search Engine Optimization Tips You Need To Learn Now”

The messages are small, but the effect that they can create is large. Large enough to become a prominent part of online marketing strategies the world over. Twitter is a platform that allows people to post 280 characters long messages that can be shared, tweeted, re-tweeted and replied to. It allows creation of personal and … Continue reading “Eliminate Your Doubts About Twitter Marketing”

With more than 70% business being transacted online, Google Adwords News is accessed by every responsible website owner. Seeing the immense popularity of AdWords, Google has introduced several updates to facilitate a larger user-base. Google Adwords Updates 2020 Some of the latest updates include: 1. Advanced Expanded Landing Page Report: The key factor that increases … Continue reading “7 Google AdWords Latest Features You Should Be Using In 2020”

Building and initiating a relevant and intriguing brand is something every marketer must strive for. And in the constantly evolving landscape of brand marketing, it has become all the more imperative to have a solid brand marketing strategy. This branding strategy is what defines what your business stands for. It differentiates you from your competitors … Continue reading “Precious Tips To Help You Get Better At Brand Marketing”

When it comes to ‘dark social’, most of the general public, it seems, is ignorant enough and either don’t know what the term refers to at all or have been fooled into believing it to be some sort of demonic get-together,when in reality, it isn’t. In fact, it is much less sinister than most marketers … Continue reading “Understanding Dark Social – A brief guide to the untraceable traffic”

Social Media Marketing campaigns have this undeniable power to turn into something really, really remarkable. Every once in a while, we come across social media campaigns, that create massive digital waves that wreak havoc in order to reach the coveted millennial generation and subsequently break the internet.