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Do you have a LinkedIn strategy in place to optimize your presence on this social network? If you work in the B2B sector, this social media could well become your favourite! It represents your gateway to communicate with more than 400 million professionals! LinkedIn is also the platform par excellence to grow your business.

It isn’t so uncommon to come across business owners who have been swindled by fraudsters, claiming to be digital marketing experts. Also, even for the savviest of agencies, it sometimes, become difficult to take on digital marketing, owing to their limited bandwidth.

With social media getting more and more ingrained in our daily lives, it’s now pivotal for business owners to get aboard. And taking into consideration this drastic shift to people or consumer-centric marketing, Twitter is now much more relevant than ever before.

‘How to create a direct link for Google My Business for getting direct customer reviews?’ – This is a fairly common question that I get asked a lot these days. And well, why not? Google My Business is a very powerful tool that doesn’t even require a single buck out of our pockets.

Social media is the ultimate opportunity to expand one’s digital footprint and generate sales revenue in return. And as we all know it, revenue is what makes for a sustainable business. Social media is the ultimate opportunity to expand one’s digital footprint and generate sales revenue in return.

The only thing constant in life is change, my friend. And when in the realm of website, this saying gets even truer. To anyone thinking their website is a one-time investment, it’s about time you take an online tour of various contemporary websites. You will be flabbergasted.

Over the years in the digital marketing industry, I’ve realized why Pay-Per-Click (PPC) doesn’t suit the needs of B2B firms. A lot of business-business firms believe that PPC wouldn’t work them, and you know what, most of them are right. PPC or paid search is a fairly easy way to lose a lot of money.

One of the most popular social networks, Pinterest enjoys more than 175 million active monthly users, along with a myriad of fans. Each day itself, countless people use Pinterest to find information, inspiration, advice, creative solutions and ideas for all parts of their lives including recipes, outfits, housewares and what not.