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As promised, we’re back again with the second edition, this time talking about the page-level factors affecting Google’s rankings. Without much ado, let’s begin. Before we plunge into the details, it’s important to know that every update that Google rolls out is based on its mission.

Google began its humble journey in 1998. From its modest beginnings, Google has evolved as one the biggest innovations in the history of mankind, and is currently the biggest thing on the internet, perhaps, second only to the internet.

Talking about optimization, it’s no brainer that Google’s ranking algorithm uses about 200 ranking factors. Digital marketers seeking to attract organic traffic and grow high on the search engine results need to know what Google is looking for.

With its stagnant user growth and diminishing revenue over the last 2 years, Twitter’ growth stalled despite its interesting aspects (Periscope being the most notable one). Apparently, it wasn’t something that was appealing enough to the 77% of the people who weren’t using the app.

Social networking is no more just a way to communicate with your family and friends, now more than ever is used to promote business. The most popular social platform in the world has millions of users, but that is not the social media aspect that makes it more attractive for marketing.

Known as the NSAMCWADLP principle, which simply expands to Never-Start-A-Marketing-Campaign-Without-A-Dedicated-Landing-Page, you should never start a marketing campaign without creating a distinct landing page if you want your campaign to be successful.

Putting in time and effort to come up with great content is a choice. It’s a choice that would eventually transform you from a mere, mundane product to a roaring, opulent brand. There are also numerous, easier approaches.

  Iconography: There has been a subtle, but significant shift in the use of logos, icons and infographic designs. And as a consequence, the use of photography for branding is beginning to diminish. What caused it? Well, it’s quite a task to convey the unique essence of your brand through a generic product or a … Continue reading “The Power Of Iconography And How It Affects The Brands”