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While we are nowhere close to deciphering what exactly Google wants, we sure know that it revolves around quality and relevancy. To determine the relevance, what Google does is that is looks at how well a web page answers a user’s search query.

It’s quite fascinating to see how things have substantially changed over the past few decades, and how the internet bubble burst and altered every aspect of the contemporary world. Internet, when combined with computers, gained considerable momentum and contributed towards our digital growth.

As promised, we’re back again with the second edition, this time talking about the page-level factors affecting Google’s rankings. Without much ado, let’s begin. Before we plunge into the details, it’s important to know that every update that Google rolls out is based on its mission.

Google began its humble journey in 1998. From its modest beginnings, Google has evolved as one the biggest innovations in the history of mankind, and is currently the biggest thing on the internet, perhaps, second only to the internet.

Talking about optimization, it’s no brainer that Google’s ranking algorithm uses about 200 ranking factors. Digital marketers seeking to attract organic traffic and grow high on the search engine results need to know what Google is looking for.

With its stagnant user growth and diminishing revenue over the last 2 years, Twitter’ growth stalled despite its interesting aspects (Periscope being the most notable one). Apparently, it wasn’t something that was appealing enough to the 77% of the people who weren’t using the app.

Social networking is no more just a way to communicate with your family and friends, now more than ever is used to promote business. The most popular social platform in the world has millions of users, but that is not the social media aspect that makes it more attractive for marketing.

Known as the NSAMCWADLP principle, which simply expands to Never-Start-A-Marketing-Campaign-Without-A-Dedicated-Landing-Page, you should never start a marketing campaign without creating a distinct landing page if you want your campaign to be successful.