SEO For Beginners Step-by-Step Guide For 2021

You have often heard about SEO and SMO while starting in the world of Digital Marketing. So what exactly is SEO? Search engine optimization is the most common and highly prominent process of increasing the traffic of a website and improve the quality through organic search results. This Seo for beginners step-by-step guide for 2021, will help you to apply this SEO skill into your business.

There are 3 key aspects of SEO 

1. Technical stuff- This stuff represents all the technical aspects that you need to know and learn. Without this aspect, this is the main aspect of SEO, without technicals stuff you can’t perform SEO.
   
2. Great content- People need reasons to stay on your site and this aspect of SEO serves that purpose. Only when the content would great and attractive people will come and stay on your website.
3. Quality backlinks– This aspect increases the quality of your website. You have great and content and an excellent optimized website but ultimately your SEO is incomplete without authority which we can only get by quality backlinks. 

SEO is divide into two parts 

• On-page optimization 
• Off-page optimization 

On-page optimization 

This is a process of optimizing the webpage elements and various contents for better ranking by following search engine guidelines. Some of the elements are;

• Keyword research- Before doing anything with your website, the first thing you need to know is what keywords you want your website to rank for. In keyword research, you need to find your primary and secondary keywords around which your meta tags and the content will build.
  
• Title tags- Title tag is the header title element of your website that shows the summary of your website in SERP. It is one of the most important factors of SEO.
• Internal linking- Internal links are the links that link other web pages with your website. They also help to spread link equity.
• Meta description – A meta description is a brief description of your website. Comparing with the title tag, meta description gives more understanding about your website.
• Url structure- Uniform resource locator ( URL) specifies its location on a computer network.
  

Off-page optimization 

Off-page SEO is mostly about building links from other related websites and getting backlinks to show the search engines your authority and value. Building links may involve techniques like 

• Guest blocking– Simply putting guest blocking is posting on another person’s blog as a guest.
• Email outreach– Its an activity of creating and sending emails to different individuals to promote our content and site.
  
• Broken link building– Link building is the process of acquiring the hyperlinks from other sites to your websites. 

There are basically two types of techniques in SEO 

1. WHITE HAT SEO– white hat SEO is also called heroes. It works adhering to the rules set by goggle webmaster guidelines to improve a site search engine result page (SERP) .
2. Black HAT SEO – completely opposite of white hat SEO also known as the bad guy, they violate google webmaster guidelines and use unethical ways to improve a site search engine result page. 

We hope this SEO for Beginners guide will help you in understanding the basics of SEO. There are many SEO Agencies in Delhi to confuse you. Brandsmartini is one of the best digital marketing agencies in Delhi which provides the best SEO service with proper guidance.

• Published on
• 26/08/2021
• By
• Brands Martini


• Categories: Digital Marketing, SEO