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How Can You Make PPC Work For B2B Firms?
ByBrands Martini
Published on04/07/2017
Over the years in the digital marketing industry, I’ve realized why Pay-Per-Click (PPC) doesn’t suit the needs of B2B firms. A lot of business-business firms believe that PPC wouldn’t work them, and you know what, most of them are right. PPC or paid search is a fairly easy way to lose a lot of money.