The internet has evolved a lot and now offers a lot of tools and selection procedures to provide viewers with what they want. Most people now prefer to search online for things and shop online on-demand. It has started a new marketing trend- digital marketing. And, the new business sector needs to invest a … Continue reading “Why Digital Marketing Is Essential to Brand Building?”

Influencer marketing is a new technique of marketing and engaging the audience with the help of social media celebs like Youtubers or Instagram Models

  Iconography: There has been a subtle, but significant shift in the use of logos, icons and infographic designs. And as a consequence, the use of photography for branding is beginning to diminish. What caused it? Well, it’s quite a task to convey the unique essence of your brand through a generic product or a … Continue reading “The Power Of Iconography And How It Affects The Brands”