You must have heard the famous saying, ‘Keep your friends close but keep your enemy closer’. Often misinterpreted, this sayings simply means to always be aware of your competitors and have a close watch over their progress and method of progress. Marketing is more or less about that. Sometimes you may feel that your competitors … Continue reading “Top 5 Things Your Competitors Can Teach You About Digital Marketing”

Jokes written in English make for a great read. But, a joke in the local dialect of Hindi, Marathi, Telugu, Punjabi, etc. takes it to a completely new level. This is mainly due to the ‘connectivity’ factor. Many psychological studies have proven time and again that all individuals tend to bend towards their linguistic peers … Continue reading “The Importance of Vernacular Content Marketing”

Content marketing is the modus operandi for successful digital marketing and one of the most effective online marketing strategies. Try not to pitch your service every time you publish content online and focus on providing relevant and valuable information to your customers.