In the case of digital marketing, the ROI and ROAS are two different metrics and often used to denote the effectiveness of any marketing campaign, But, if you want to understand how your campaigning is performing. You need to know the meaning and their differences. In this article, you will get the basic knowledge … Continue reading “ROI vs ROAS and the difference between Profit & Growth”

Engagements of visitors are utmost important for any website. If a site has traffic, but the people are not engaging. This will increase the bounce rate of the website. This eventually will hamper the ranking on the search engine as they interpret that website as irrelevant because of the high bounce rate. It is because … Continue reading “Video or images-Which Drives More Engagement in Ads?”

An integrated digital marketing ecosystem will help you understand how you interact with your customers and prospects across different channels and gives you an opportunity to extend the relationship with your customers at every touchpoint.

It isn’t so uncommon to come across business owners who have been swindled by fraudsters, claiming to be digital marketing experts. Also, even for the savviest of agencies, it sometimes, become difficult to take on digital marketing, owing to their limited bandwidth.

Putting in time and effort to come up with great content is a choice. It’s a choice that would eventually transform you from a mere, mundane product to a roaring, opulent brand. There are also numerous, easier approaches.