SMM and SMO are two latest marketing strategies that are making big waves with their usage on the social media platforms. These strategies seem quite similar to each other and each of them means different from each other. SMO or the Social Media Optimization was initiated in 2006 by marketing pros in order to help the businesses promote themselves on the social media.

It isn’t so uncommon to come across business owners who have been swindled by fraudsters, claiming to be digital marketing experts. Also, even for the savviest of agencies, it sometimes, become difficult to take on digital marketing, owing to their limited bandwidth.