To gain more brand recognition for your company, you can use pay per click strategy. Pay Per Click is one of the best tools which is utilized to promote the business on the internet. Now many companies prefer PPC to advertise their service or business online to reach the target customer. PPC provides huge … Continue reading “Benefits of PPC strategies to promote a Company”

As a digital marketing agency, we’re often inundated with such questions. We know, that as brands you’re often on a lookout for the most effective marketing strategy and the two most effective ways to drive traffic to your website are Google Adwords and Facebook Ads.

Over the years in the digital marketing industry, I’ve realized why Pay-Per-Click (PPC) doesn’t suit the needs of B2B firms. A lot of business-business firms believe that PPC wouldn’t work them, and you know what, most of them are right. PPC or paid search is a fairly easy way to lose a lot of money.