When it comes to ‘dark social’, most of the general public, it seems, is ignorant enough and either don’t know what the term refers to at all or have been fooled into believing it to be some sort of demonic get-together,when in reality, it isn’t. In fact, it is much less sinister than most marketers … Continue reading “Understanding Dark Social – A brief guide to the untraceable traffic”

With its stagnant user growth and diminishing revenue over the last 2 years, Twitter’ growth stalled despite its interesting aspects (Periscope being the most notable one). Apparently, it wasn’t something that was appealing enough to the 77% of the people who weren’t using the app.