Google, as we know, is updating its algorithm very frequently within a couple of years. They are yet again coming with a new update BERT, and there has been havoc in the minds of on-page search engine optimizers as to what they need to ensure their website is not put down on specific keywords. For … Continue reading “What is Google latest BERT update?”

SMM and SMO are two latest marketing strategies that are making big waves with their usage on the social media platforms. These strategies seem quite similar to each other and each of them means different from each other. SMO or the Social Media Optimization was initiated in 2006 by marketing pros in order to help the businesses promote themselves on the social media.

Social networking is no more just a way to communicate with your family and friends, now more than ever is used to promote business. The most popular social platform in the world has millions of users, but that is not the social media aspect that makes it more attractive for marketing.