With its stagnant user growth and diminishing revenue over the last 2 years, Twitter’ growth stalled despite its interesting aspects (Periscope being the most notable one). Apparently, it wasn’t something that was appealing enough to the 77% of the people who weren’t using the app.

Social networking is no more just a way to communicate with your family and friends, now more than ever is used to promote business. The most popular social platform in the world has millions of users, but that is not the social media aspect that makes it more attractive for marketing.