Technical SEO Checklist: Boost Your Website’s Performance

In today’s highly competitive online marketplace, every business needs an SEO-friendly website to be visible on indexed search engines and to maintain an improved user experience. Technical SEO gives Google (or other search engines) the power to effectively crawl, index, and rank your website. Following this checklist will make your website more effective as a marketing tool, resulting in the pendulum swinging more to your advantage by ranking higher and driving more targeted traffic to your site. 

1. Website Speed Optimization

Website loading speed is critical for user experience and SEO ranking purposes; a slow website may equate to higher bounce rates and fewer conversions. To increase speed, consider the following: 

• Compress images without reducing quality. 
• Minify CSS, JavaScript, and HTML files.
• Enable browser caching to cache static files. 
• Implement a Content Delivery Network (CDN) for global access at high speed. 
• Upgrade to a trustworthy hosting service. Switch to a trustable hosting service. 

2. Mobile-Friendliness

With the growing number of mobile users, having a site that is mobile-friendly is a requirement. Be sure: 

• Your site is responsive and adapts easily to different screen sizes. 
• Page elements can be clicked easily without having to zoom in. 
• You can test for mobile-friendliness with Google’s Mobile-Friendly Test tool. 

3. Secure Your Website with HTTPS

A secure site protects user information and builds trust. HTTPS is a ranking signal for Google. Make sure that:- 

• Your site has an SSL certificate. 
• All HTTP pages redirect to HTTPS. 
• Mixed content issues are fixed to avoid security warnings. 

4. Improve Website Crawlability

Your pages must be effectively indexed by search engines to rank on SERPs. Follow these steps: 

• Create and submit an XML sitemap to Google Search Console. 
• Use robots.txt to tell search engines which pages to index or not. 
• Fix broken links and have strong internal links. 

5. Optimize URL Structure

An organized URL enhances readability and rankability. Best practices are: 

• Keep the URL as short and descriptive as possible. 
• Use hyphens for word separation. 
• Avoid unnecessary parameters and special characters. 

6. Correct Duplicate Content Problems 

Duplicate content will confuse search engines and diminish the strength of the ranking. To avoid that: 

• Use canonical taxonomy to define which page is the preferred version. 
• Stop multiple URLs to one content. 
• Use a 301 redirect for old and/or duplicate pages. 

7. Structured Data Implementation

Schema markup helps search engines understand your content. It can create rich snippets in search results.Things to do:

• Apply schema.org markup to products, reviews, FAQs and for other items. 
• Verify your schema using Google’s Rich Results Test. 

8. Enhance Core Web Vitals  

Google’s Core Web Vitals assess the user experience related to loading, interactivity, and visual stability. Optimize performance by: 

• Reducing the amount of JavaScript running. 
• Optimizing the images and videos. 
• Use lazy loading for media content to improve performance and user experience.  

9. Regular SEO Audits

Consistent tracking and auditing sustain your website’s optimization. Optimize with: 

• Running routine technical SEO audits with various software, including Google Search Console, SEMrush, or Ahrefs. 
• Fixing various links, such as 404 errors and broken links. 
• Monitoring for index issues and fixing them quickly. 

10. Optimize for Local SEO

If you’re working with a local audience, then it’s worth considering search engine optimization for your audience by: 

• Claim and optimize your Google My Business listing. 
• Use regional keywords in your content where it makes sense; e.g., “local SEO company in India,”.
• Encourage customer reviews and interact with them.

Conclusion

Using the technical SEO checklist will be beneficial for your website’s visibility, user experience, and search ranking. Whether you are working with the best SEO agency in Delhi or coming up with an SEO plan yourself, focusing on these aspects will provide you with long-term results. For expert SEO services, Brands Martini will cover all bases for your website’s performance.

BrandsMartini – This is the best Digital Marketing Agency in Delhi, India

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• Published on
• 24/03/2025
• By
• Brands Martini


• Categories: Technical SEO