What is Remarketing and How Does it Work?

Google Remarketing is an advertisement process which involves showing your website’s ads to the users who have already visited your website. Let’s understand it this way.

You have placed an ad for your website on Google, a visitor clicks it and comes to your site. Now that the user has visited your website, he will see ads for your website on different websites. This is a very effective campaign model as it specifically targets interested users. The user has already visited your website, so the chances of him returning after seeing ads on various other websites increase exceptionally.

And if you are already advertising on Google, you just need to Ad a simple remarketing code and you are good to go.

How to make a perfect Remarketing Strategy?

When you are running a business, it can be had to manage the things on all fronts. So for doing the works you do, you have your in-house team, so for getting your business out there in the market and build your brand through branding and marketing, you can always hire Brands Martini.

Brands Martini is a digital marketing agency which can help you build a better reputation in the market through its marketing strategies.

Remarketing or retargeting the users that have already visited your website is important because it will help you to stay connected to the user who was interested enough to open your website, Now you have to influence that user to go further.

Facebook Remarketing also comes in handy because almost everyone with a phone is on Facebook and see your advertisement. There are more than 40 million people using people on daily basis in India, these numbers enough to show you social media importance.

How it actually works?

Facebook Marketing is a major branding platform for any business and similarly, for remarketing facebook plays a very important role. Now let’s see how your visitors will see the ads.

When you decide to remarket, you have to figure out which users you want to target.

If you target the users which only visited your homepage and left, you will have to show your ads to more people and it will cost more. And the chances that they all return are very slim.

Secondly, there are users which come to your website, browse but didn’t buy anything or left after looking at a few things.

Lastly, the users which are existing customers and have already used your website many times.

So, You have to choose wisely on how you will move forward with remarketing or facebook remarketing. If you don’t want to, just leave it to Brands Martini to always present you with the best ideas.

• Published on
• 29/08/2018
• By
• Brands Martini


• Categories: Branding, Digital Marketing, Digital Marketing News & Update, Facebook Advertising, Google Advertising