CASE STUDIES
Shonee Kapoor, India
Project Overview
The whole idea was to create awareness about the misuse of section 498a of the Indian Penal Code. The whole website revolved around that particular keyword and it was quite a task to get the website to the first page of Google search.
Services & Solutions
Search Engine Optimization / Google First Page Ranking / PPC Campaign
Audience Overview
As demonstrated in the visual representation below, the number of sessions saw a humongous increase, with 7,010 visitors within the first month and on an average, each visitor browsed 5.17 pages per session. The bounce rate stoops as low as 8.14%.
Top Channels
Our strong approach brought them the juiciest chunk of traffic through direct channels (39.3%), closely followed by organic searches (39%) and social media.
Acquisition Behaviour
This Acquisition-Behavior-Conversion cycle displays how consumers behave. As we can see, their highly-optimized, search engine friendly website attracted visitors through organic searches and social media campaigns. The conversion rate of 5.09% in organic searches and 12.17% in social media campaigns is highly impressive.
Traffic From Different Places
With 8,571 sessions coming from India itself, Shonee Kapoor managed to reach Google’s first page on the desired keyword in a very brief span.
| Keywords Ranking | Google.co.in |
|---|---|
| 498a judgments | #1 |
| 498a | #1 |
| 498a ipc divorce | #1 |
| Dowry act 498a | #1 |
